Learn how to build robust, responsive, and effective HTML email campaigns from the ground up. Modern HTML Email walks you through everything you need to know to get started with designing, coding, testing, and improving email marketing campaigns.
Modern HTML Email is a gentle introduction to the world of email marketing, design, and coding. It unravels the mysteries of email design using real-world examples, simple language, and lots of code examples.
Over the course of four chapters, you'll learn about email marketing best practices, different types of emails, email-specific design considerations, coding a full email template from the ground up, and using testing to improve your email campaigns.
The second edition includes both updated chapters and completely new sections on email law, design techniques, coding methods, and more. The example template has been completely rewritten to reflect more up-to-date coding practices, making email development easier than ever before.
Discover how email works by looking at permissions, legal considerations, and the mechanics that underpin email marketing.
Explore the most common layouts, patterns, and elements used in email design.
Code a full HTML newsletter template from the ground up and use responsive techniques to make it work on mobile.
Look at the best ways to test your email campaigns to ensure they look good across email clients.
Use tracking and analytics tools to gain insights into your audience and improve your campaigns.
Download code and access resources to help you build skills and take your emails even further.
Your book gave valuable insight into the dark art of email design. Thank you for your hard work! It is my go-to reference.Jai Sandhu, Graphic Designer
Jason has a natural ability to deliver results. We implemented his recommendations into our email campaigns and the outcome was nothing but positive.Rich O'Brian, SketchUcation
Jason's books bring much needed clarity in the confusing world of email design. Fewer headaches, better emails!Massimo Arrigoni, MailUp
The digital edition includes the full PDF, access to the example code & resources.Buy Now